3WYC Media is devoted to innovative brand marketing, corporate communications, stakeholder communication, B2B communication, new media interactive marketing and sustainable and corporate social responsibility communication. With the insight into the needs of relevant stakeholders and the changing communication environment, 3WYC Media not only assists its clients in enhancing brand credibility, but also contributes to changing consumer behavior and guiding the audience interaction, which will finally lead to business success. With innovative ideas and professional services, and based on the full understanding of the market, brand, audience and interactive mode, 3WYC Media is committed to providing systematic solution package and access to greater value for clients, and meanwhile, 3WYC media will also be dedicated to the local development for the future prosperity of the communities.
With an in-depth understanding of the policies, law, economy, market and public sentiment of both China and US, 3WYC Media is able to get to key stakeholders by way of both traditional and online media.
Through corporate communications, corporate strategic planning, media relations management, crisis/emergency management as well as the social media and Word-of-mouth Marketing, 3WYC Media is dedicated to helping corporations from both China and US enhance their popularity, reputation and market influence, and providing a strong support for Chinese companies’ going abroad and developing their business relations in US. By taking advantage of its expertise and practical experience, 3WYC Media is now building up a full range of service system from the area of corporate internal development strategy, business expansion to brand value enhancement and product promotion.
2017Example: China Merchants Bank “Chinese Youth Changing the World”
As a commercial bank with extensive influence, China Merchants Bank should always maintain its unique brand image in order to adapt to the rapid change in the banking industry. “Chinese Youth Changing the World” is a major brand promoting campaign for the 15 th Anniversary of the Golden Sunflower of China Merchants Bank. 3WYC Group has developed a creative and inspiring promotion idea based on China Merchants Bank’s brand philosophy known as “changing because of you”, contributing to enhanced connection between China Merchants Bank and a large number of important consumers.
This campaign contains a short video featuring public interest, a 11-day follow-up stories series, and special reports for 28 individuals, all of which demonstrate how those clients live up to the idea of “Changing the world” in their daily life. By doing so, we have succeeded in drawing great attention from various social media. This campaign has successfully promoted a different perspective of financial services, and helped to enhance the popularity of the brand name, brand differentiation and communication with target consumers.
Global Education Summit
The emergence of the Internet has generated unprecedented outlets for information for overseas studies. In the context of globalization and information transparency, the young generation has an overwhelmingly good mastery of Internet technology, unavoidably spurring a rapid revolution among the study-abroad consulting industry. It was against such backdrop that 3WYC Group, China Merchants Bank and IECA jointly hosted the global education summit-“Global Education in the New Era: Opportunities and Challenges” in Shenzhen.
The CEO of the Independent Educational Consultants Association and its seasoned consultants, presidents and admission officers of US schools and famous education experts and scholars attended this global education summit. Topics discussed at the summit included how to renovate the study-abroad consulting industry by taking advantage of technical innovation and inter-industry philosophy in the context of Internet rapid development in China; how to integrate quality education resources from both China and US for mutual benefits? how to build up a brand-new platform for Chinese students by using the innovative mobile internet technology in order to meet the new generation’s needs.