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Chinese Youth Changing the World

As a commercial bank with extensive influence, China Merchants Bank should always maintain its unique brand image in order to adapt to the rapid change in the banking industry.Chinese Youth Changing the World is a major brand promoting campaign for the 15 th  Anniversary of the Golden Sunflower of China Merchants Bank. 3WYC Group has developed a creative and inspiring promotion idea based on China Merchants Banks brand philosophy known aschanging because of you, contributing to enhanced connection between China Merchants Bank and a large number of important consumers. 


This campaign contains a short video featuring public interest, a 11-day follow-up stories series, and special reports for 28 individuals, all of which demonstrate how those clients live up to the idea ofChanging the world in their daily life.By doing so, we have succeeded in drawing great attention from various social media.This campaign has successfully promoted a different perspective of financial services, and helped to enhance the popularity of the brand name, branddifferentiation and communication with target consumers.  


 

Sponsor:China Merchants Bank 

Co-sponsor: Asia society、Tencent.EDU、3WYC Group

Event time2017.8.14—2017.8.22

Event site:ShenZhen & NewYork

 


 

COPYRIGHT (©) 2014-2017 3WYC GROUP_版权所有.

《中华人民共和国电信与信息服务业务经营许可证》 编号:粤B2-20170213

《网络文化经营许可证》 编号:粤网文【2016】3538-743号

《营业性演出许可证》 编号:44034120098

《电视节目制作经营许可证》 编号:(粤)字第  01812号

《ICP备案/许可证 编号:粤ICP备16051715号-1